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Air India is the flag carrier airline of India
and was a government-owned enterprise.
The airline has one of the most significant international destinations and operates across 102 domestic and international routes.
Category
Brand Identity
Brand Experience
Deliverables
Case Study
Brand Identity
Aircraft Livery
Promotional Campaign
Miscellaneous
Current Brand Identity
The Rebranding Strategy
Over the years, Air India reported a drastic loss in revenue after merging with Indian Airlines in 2007.The airline has lost its image as the premier airline of India.
After years of plans to sell Air India into the private sector—on October 7, 2021, Air India was acquired back by Tata Sons, the founding enterprise of the airline.
Timeline and Logo Evolutions
1932 – Tata Airlines was formed
1946 – Airline was nationalized and renamed as Air India
2007 – Indian Airlines, a domestic operator in India, merged with Air India
Present
The
Design
Strategy
The new design strategy for Air India aims towards an elegant and contemporary style.
Its new brand identity focuses on the heritage, architecture, and diverse culture of India. The elegant architectural styles found in India are the inspiration for Air India's new logo and typography. The vast geography and historical landmarks of India are showcased in a unique perspective for the brand's image style.
The hue of red has been used throughout the airline's history. Since this color holds the airlines' brand equity, the shade of red and yellow have been enhanced into a more vibrant color.
New
Brand
Values
Welcoming
Joyful
Vibrant
Elegant
Loyal
Favorable
Moodboard
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